New Starbucks Decaffeinated Instant Coffee Coming Soon20 October 2009 in General
Popular coffee chain Starbucks has said that, starting in mid-November (next month), it will roll out a decaffeinated version of its new instant coffee. Just last month, Starbucks debuted “Via” – which comes in a long cylindrical plastic sleeve and dissolves in a cup of water – after months of preliminary sales in test markets.
Beginning on November 17, the Via Ready Brew Decaf Italian Roast will be sold in all of its U.S. company-run and licensed shops. The coffee will be available in pre-portioned, single-serve packets and will be sold as three-packs for $2.95 or as a 12-pack box for $10.95.
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